Resort Development Strategy

The Resort Municipality Initiative was developed in 2006 and includes development, business promotion and financing tools to enhance the resort sector in B.C. RMI is represented by the Ministry of Jobs, Tourism and Innovation and the Ministry of Community Sport and Cultural Development and was developed out of recommendations of the B.C. Resort Task Force.

The provincial funding program provides an ongoing incentive based funding stream to assist resort-orientated municipalities in maintaining and growing a robust regional tourism economy. It addresses and supports the unique challenges and opportunities faced by small resort municipalities.

As of 2011, there are 14 resort municipalities that are eligible to participate in RMI. These include: City of Fernie, Town of Golden, Village of Harrison Hot Springs, District of Invermere, City of Kimberley, Town of Osoyoos, Village of Radium Hot Springs, City of Revelstoke, City of Rossland, Sun Peaks Mountain Resort Municipality, District of Tofino, District of Ucluelet, Village of Valemount, and the Resort Municipality of Whistler.

Goal of the Fernie Resort Development Strategy

 Fernie is a world class destination that draws new and returning visitors, that encourages visitors to stay longer and spend more, and that provides tourism services and infrastructure which reflect the cultural, recreational, environmental and economic values of the community.

The Resort Development Strategy is also complementary to the vision and mission of Tourism Fernie incorporated to build our tourism economy:


Fernie is the most sought after tourism destination in the Canadian Rockies


Increase visitation and revenue for stakeholders through tourism marketing and management


  • Industry Led / Government Supported – we are led by members of Fernie’s tourism industry who solicit government support for tourism as an economic engine for Fernie
  • Customer focused – we place customer needs first in the belief that what is best for the customer will ultimately be best for our stakeholders
  • Sustainable –we respect the community’s social, economic and environmental values
  • Fair and transparent – we have fair processes that are open to scrutiny and we explain the rationale for our decisions to interested stakeholders      
  • Inclusive – we welcome input and work together with members, stakeholders, and other organizations
  • Innovative – we consistently create solutions that are ahead of the marketplace and the competition
  • Accountable – we are fiscally responsible, measure results, adjust to changing market conditions, and account to stakeholders