Resort Development Strategy
The Resort Municipality Initiative was developed in 2006 and includes development, business promotion and financing tools to enhance the resort sector in B.C. RMI is represented by the Ministry of Jobs, Tourism and Innovation and the Ministry of Community Sport and Cultural Development and was developed out of recommendations of the B.C. Resort Task Force.
The provincial funding program provides an ongoing incentive based funding stream to assist resort-orientated municipalities in maintaining and growing a robust regional tourism economy. It addresses and supports the unique challenges and opportunities faced by small resort municipalities.
As of 2011, there are 14 resort municipalities that are eligible to participate in RMI. These include: City of Fernie, Town of Golden, Village of Harrison Hot Springs, District of Invermere, City of Kimberley, Town of Osoyoos, Village of Radium Hot Springs, City of Revelstoke, City of Rossland, Sun Peaks Mountain Resort Municipality, District of Tofino, District of Ucluelet, Village of Valemount, and the Resort Municipality of Whistler.
Goal of the Fernie Resort Development Strategy
Fernie is a world class destination that draws new and returning visitors, that encourages visitors to stay longer and spend more, and that provides tourism services and infrastructure which reflect the cultural, recreational, environmental and economic values of the community.
The Resort Development Strategy is also complementary to the vision and mission of Tourism Fernie incorporated to build our tourism economy:
- Vision: “The Fernie DMO is the most efficient and effective destination marketing and sales organization in the Canadian Rockies. It works in a fair and unbiased manner to grow Fernie's mountain resort economy while being respectful of community values.
- Mission: “The Fernie DMO works collaboratively with partners and leverages its resources effectively to execute strategic marketing and sales programs that deliver an increasing number of overnight visitors to Fernie throughout the entire year who stay longer, spend more and return and recommend Fernie again and again.”